/packaging
Roy's Club
Welcome to Roy's Club! First rule: no rules. At least, not during the aperitivo.
CLIENT
Roy’s Club is a new brand of Italian hard seltzer founded in 2022 that is now opening Italy up to the delightful world of low alcohol beverages.
ASSIGNMENT
We were asked to design the labels for a hard seltzer line consisting of three SKUs (lemon and bergamot, lemon and ginger, mango and grapefruit). The goal is to create an elegant and fresh design for an hard seltzer with a clear Italian personality. The pack we were asked to work on is a 275 ml glass bottle.
SOLUTION & PROCESS
We built the product identity based on the social club concept: accordingly, each label gets designed to be a theoretical membership card to Roy's Club. Inspired by real vintage business cards and imagery of some of the most famous Italian clubs from the past, each bottle is unique, for they are individually numbered. The central part of the design is the elegantly whimsical custom script typeface, which pairs with the serif and sans serif secondary type, creating a playfully driven design, especially on the bottle neck.
Executive Creative Director: Davide Mosconi
Design Director: Andrea Mastroluca
Designer: Alessandro Sasso
Photo: Maurizio Di Iorio
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YEAR / 2023
